The Factors of Soft Power’s Influence on Politics
By Dr. Vladislav B. Sotirovic
It is already at least two last decades worldwide recognized that soft power became an extremely significant instrument in both politics and diplomacy in the hands of many states but especially those whom we can call as great powers as they are the most influential on global politics and international relations. However, the crucial question arises: What are the focal factors which directly contribute to the increasing impact of soft power in contemporary diplomacy and consequently international relations? Among many such factors, there will be presented the top three concerning their importance of influence.